Keeping in view the burgeoning demand for well-trained and industry-ready talent in these industries, Chitkara University introduced the MBA in Events, Media and Entertainment. According to an E&Y report, the event industry was slated to reach the Rs. 10,000 crore mark in 2021. Despite the recent slowdown, the event and entertainment industry is expected to grow significantly owing to digital activation, the popularity of sports leagues, product launches, and live events, in addition to the creation of new markets for events in the rural sector and tier-II cities. Consequently, the events and entertainment industry will require a large number of talented, enthusiastic and industry-ready manpower in the coming years to drive innovation and foster creativity.
This unique MBA Program in Events, Media and Entertainment has been designed to meet the rising demand of this industry and to provide practical guidance on the key aspects of event conceptualisation and production including creating the visual environment, stage, décor, collateral design, venue layout, stalls and branding, handling artistes etc. The graduates will gain a 360-degree view of events and experience management right from planning and design through event execution and project closure.
The program has been designed to impart comprehensive and specialized knowledge on how to plan and manage various types of events. Students of this program will get exposed to various elements of events and will learn how to effectively translate the objectives and strategies into a successful event.
With a well-tailored internship and mentorship opportunities, designed in collaboration with Wizcraft, and well-woven into the program, the students will be equipped with insights into planning, production and execution of various types of events. The program will delve into all aspects of event management and shall equip participants with the knowledge and skills necessary to comprehend and employ elements of an event, plan and design events, manage artistes, market, package, and understand event production. Students will also get introduced to event production and learn project management right from scratch including creation, execution and closure of the event.
The graduates of this program will have access to career opportunities in the Events, Media and Entertainment industry – including but not limited to profiles in event direction & design, wedding planning industry, client servicing, public relations, corporate communications, artist management, hospitality management, etc.
The Chitkara Business School also offers MBA programs in 9 specializations ranging from core specializations such as marketing, finance & banking, human resource management, to contemporary specializations like business analytics, healthcare (co-designed with Fortis), healthcare IT (with Frost & Sullivan), public health, rural management, and supply chain & logistics (co-designed with Safeducate), with the latest offering being an MBA in Events, Media and Entertainment.
Dr Madhu Chitkara, Pro-Chancellor of Chitkara University believes that “The 2 year MBA Program in Events, Media and Entertainment, offered in collaboration with Wizcraft is an outcome of Chitkara University’s relentless focus on offering programs closely designed and delivered with Industry leaders. This ensures that the curriculum is dynamic and industry-ready, and students get exposure to the industry’s best practices during the course of their degree.”